Digital marketing is the activity of promoting products, services, or brands using various digital channels and technologies. It involves leveraging online platforms such as search engines, websites, social media, email, mobile apps, and digital advertising to reach and engage with a target audience, drive website traffic, increase brand awareness, and generate leads or sales. Digital marketing encompasses a range of strategies including search engine optimization (SEO), social media marketing, content marketing, email marketing, paid advertising, and analytics to optimize campaigns and achieve marketing goals in the digital realm.